What Is the Goal of Growth Hacking in Marketing?
The concept of growth hacking appeared in the era of early start-ups. These businesses needed to enlarge their customer base, market share, and revenue as fast as possible. Meanwhile, start-ups had extremely low budgets, so they couldn’t afford traditional promotion and customer acquisition tactics.
This situation has formed the primary goal of growth hacking in marketing – to acquire the maximum number of customers for minimal costs as quickly as possible. Following this objective, businesses devised specific growth hacking methods – we’ll explore them later in this article. Now it’s time to discover how exactly growth hacking tactics differ from ones that traditional marketing uses.