Growth hacking

Growth hacking is vital for start-ups and other businesses on a tight budget

What Is the Goal of Growth Hacking in Marketing?

The concept of growth hacking appeared in the era of early start-ups. These businesses needed to enlarge their customer base, market share, and revenue as fast as possible. Meanwhile, start-ups had extremely low budgets, so they couldn’t afford traditional promotion and customer acquisition tactics.

This situation has formed the primary goal of growth hacking in marketing – to acquire the maximum number of customers for minimal costs as quickly as possible. Following this objective, businesses devised specific growth hacking methods – we’ll explore them later in this article. Now it’s time to discover how exactly growth hacking tactics differ from ones that traditional marketing uses.

growth hacking

Does Growth Hacking Replace Digital Marketing?

Growth hacking is not a substitute for digital marketing. In fact, far from being separate entities, growth hacking and digital marketing are intrinsically linked. 

Growth hacking and marketing share the same fundamental principles, and can even share the same metrics; increased engagement, increased conversion, increased retention. The key difference between the two is the scope of their goals.

To put it simply, marketing activities can have a broad focus that encompasses any part of the funnel, whereas growth hacking depends on setting highly defined, achievable goals in order to reach a specific, singular outcome… growth, in case it wasn’t obvious enough!

What is a Growth Hacker?

A growth hacker is someone who uses creative, low-cost strategies to help businesses acquire and retain customers. Sometimes growth hackers are also called growth marketers, but growth hackers are not simply marketers. Anyone involved in a product or service, including product managers and engineers, can be a growth hacker.

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Growth Hacking Strategies

Most growth hacking strategies fall into three main areas:

Content marketing

Product Marketing

Advertising

digital marketing

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“ We work systematically to integrated for the benefit We work systematically to integrated corporate responsibility in our corein business and make our expertise available for the benefit We work systematically ”

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Sir Pobon

CEO, Pranklin Agency

Sir Pobon

CEO, Pranklin Agency

Sir Pobon

CEO, Pranklin Agency

Sir Pobon

Finance Head

Sir Pobon

Finance Head

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